Each of the 52 weeks of kindness includes a dose of inspiration (a story about when a small act of kindness, an authentic personal gratitude letter that had a big impact, a Q&A, or a quote from a notable thinker); a fascinating statistic or fact about kindness that has been researched by Kindlab, the research arm of kindness.org (e.g. Kindness improves the well-being of both the giver and the receiver.); and a suggestion for an act of kindness to do in one of the following areas:

• Kindness toward those around you (service workers, colleagues, neighbors)
• Kindness to self
• Kindness with kids
• Kindness as a group
• Kindness to the environment
• Cyber-kindness