Where is Upstate New York, anyway? Upstate & Chill is built on the belief that Upstate New York is as much a mindset as it is a place. Starting somewhere north of NYC, it is rooted in the desire to slow down, unwind, and feel at home. The brand captures that easygoing sense of place for locals, visitors, returners, and dreamers alike. It's a reminder that “Upstate” is more than an escape, it's a way of life.
